Inventing a Doll Called Pony Royale

Those of you who follow Heather Fonseca Fashion and Doll Design on Facebook have already seen a bit of Pony Royale because I’ve been sharing links and videos like crazy recently.  I also created a new page here on my website to show off the dolls.  So what are they and what do I have to do with them?

Twelve Beautiful Princess Ponies

Pony Royale is a collection of equine princess dolls with interchangeable manes and tails.  They are in many ways a classic fashion doll as they’re meant to dress, undress, and dress again. This snippet from the Pony Royale website explains the concept further.

Pony Royale is an open-ended play system that promotes creativity and delivers on girls’ favorite play patterns – fashion play, hair play and nurturing. The story invites girls to imagine they are the princess with all these beautiful ponies to love and care for—it is a fresh new empowering way to play out princess fantasies.

Doesn’t it sound like fun?  This little one minute animated video tells the story of the magical ponies:

A Collaborative Doll Invention

But what did I have to do with these pretty ponies?  Well, in 2009 I began collaborating with Nancy Zweirs of Funsophy on new toy inventions. Together with a team of toy artists and marketeers including Margi Wray , Mitzi McCarthy and Kim Ferguson we created prototypes of several beautiful pony dolls and their magical world.  Nancy Zweirs sold the idea to Razor and with the combined effort of a number of talented individuals and designers on the development team the idea evolved into this beautiful line of dolls. They will be on shelf July of 2012. As soon as I see them at my local Target I will be purchasing a few to share with you here on my website.

If you would like to learn more and see all twelve pony dolls please check out



Comments (2)

  1. May 15, 2012 - 10:10 AM

    Congrats Heather! What a pretty doll–I almost want one for my inner equine princess!

    xo Mary Jo

  2. Nellie
    June 6, 2012 - 11:56 PM

    I actually love Princess dolls especially when I was so young.. This video is awesome as well.. Pony Royale is so interesting..