Toys and Profits

The creators of the website Frugal Dad asked me to share their research on toys.  Although their spin on the successful marketing and design of toys is negative I still thought the information was worth sharing. In fact I even learned some new things about the profitability of toys. For instance, I had no idea the toy industry was larger than the movie industry. Wow! I have heard from friends that work for major toy companies that the recession seemed to help their profits rather than hurt them.  It seems like no matter how difficult a parent’s financial situation might be, they want their children to be happy, and toys make children happy.


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