Fashion illustration at the mall? Yep! Traditional painted Fashion illustrations have come back into vogue in a strong way. It seems like there are cute drawings on display everywhere I turn! Recently I have noticed that Target and Forever 21 are both using what look like hand-painted fashion illustrations in their store displays.
Last week I spied these cute boards in the trendy “teen” area of my local Target.
I love the young, fun, attitude expressed in the drawings and how they convey that crossover time between the hot weather at the end of Summer and the beginning of the colder weather of Autumn.
These are “Summer Chic, Fall Fabulous” indeed. I wonder who created the drawings. I can’t find any reference to them at the Target website, and there were no signatures on the displays.
Fashion illustration in stores – When did the trend begin?
As I recall Barneys was one of the first to start using fashion illustration in their advertising back in the late 90’s, and Nordstoms used Ruben Toledo’s gorgeous illustrations as displays in their stores recently. I’m excited to see more companies using illustrators to create a look for their stores, but I wonder if it’s trickled down to the lowest level and will now fall out of fashion.
The cute illustrations by Ruben Toledo which used to be all over my local Nordstroms have pretty much dissapeared. All I could find was this one reminding shoppers not to bring their dogs on the elevators.
Forever 21 is forever changing it’s window displays. Their newest, as of this posting, shows what look’s like a designer’s sketch of their early Fall 2011 offerings. I think it’s very clever.
The fashion industry is notoriously fickle. What is “in” today is “out” tomorrow. Do you think fashion illustration has become too trendy and therefore over-saturated? Will fall out of fashion now as it was in the 80’s, or do you think it will stay in vogue for a while?